Writing a good content brief takes 30–45 minutes of keyword research, SERP analysis, and competitor review. WriteGap generates it automatically — with a "Generate draft" button next to every keyword.
1,400/mo search volume · low difficulty · automated weekly
Every keyword in your weekly brief comes with enough context to skip the research phase entirely and go straight to writing.
The exact target keyword, monthly search volume, difficulty score, and keyword type (competitor gap or unclaimed). Not estimated ranges — real volume from DataForSEO, the same data source powering most SEO tools.
keyword: semrush alternative indie founders
volume: 3,200/mo · difficulty: Low · type: Competitor gap
Plain-English explanation of who is searching this keyword and why they're a likely buyer. Replaces the step where you manually judge search intent — WriteGap filters out purely educational searches and keeps only keywords where the searcher has a real reason to use your product.
3,200 founders/month who are actively shopping for a cheaper Semrush replacement. This is the highest-intent audience in your market — they're comparing tools, not just learning SEO.
A specific content angle — how to make your article better than what's already ranking — and a list of points the article should cover. Built from the SERP: what the top-ranking pages do well, what they miss, and where the opportunity is.
Top results compare 12 tools generically. Angle: write for exactly the solo SaaS founder workflow — price, time investment, and whether it writes the article. Cover: the workflow gap Semrush leaves, WriteGap pricing, setup time, and multilingual support.
Every brief in WriteGap has a "Generate draft" button. Click it and WriteGap writes a 900–1,100 word article structured around the brief — H1, sections, schema, semantic keywords included.
4–12 keyword opportunities with full brief data: keyword, volume, intent explanation, article angle, what to cover, competitor context.
automated · no prompting neededWriteGap writes the article against the brief. 900–1,100 words, correct H1, 4–6 H2 sections, schema markup, semantic keywords in metadata block at the top.
~30 seconds · Claude SonnetAdd your voice, specific examples, and opinions. The brief and draft handled the research and structure. You handle the 20% that makes it yours. Then paste into your CMS.
markdown / HTML / schema tabsAn SEO content brief is a document that defines the target keyword, explains why it's worth targeting, identifies the article angle (what makes your version different from what's already ranking), and specifies what the article needs to cover to rank. A good brief answers: who is searching this, what do they need to know, and what does the competition look like? Without a brief, you write an article that might be good writing but isn't structured to rank.
WriteGap builds the brief from data, not guesswork. It identifies the keyword gap (what your competitor ranks for that you don't), checks the search volume and difficulty, analyzes the intent behind the query, and uses that to write a plain-English brief explaining the opportunity. The brief includes: the target keyword, search volume, why this keyword matters for your audience, the article angle to take, what sections to cover, and competitor context. It takes WriteGap about 30 seconds. Writing one manually takes 30–45 minutes.
You can — the brief is visible in the dashboard before you click "Generate draft." It gives you context on why the keyword was selected and what the article should cover. If you disagree with the angle, you can skip that keyword and pick another from the brief. Most founders review it quickly and proceed to the draft.
Not currently. WriteGap generates briefs only for keywords it discovers through the gap analysis pipeline. If you have a specific keyword in mind that didn't appear in the brief, the "Generate brief" button in Settings triggers a full fresh pipeline run — which may surface it if it passes the filters.
ChatGPT will write a brief for any keyword you give it — but it has no search volume data, no competition context, and no way to tell you if the keyword is winnable. WriteGap's brief starts from real data: actual search volume, difficulty score, and competitive analysis. The angle recommendation is informed by what the top-ranking pages cover and what they miss. The brief answers a different question than ChatGPT can: not just "what should I cover" but "is this worth covering at all, and how do I beat what's already ranking?"
From €14.99/month. First brief the Monday after you sign up.
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